Interactive Video for Increased User Engagement

Today’s content is a flooded market of videos vying for the consumer’s attention. The best way your company can impact its audience is through an interactive video element. What’s that? An interactive video is a media form that is fairly new to the scene. Gaining an incredible amount of traction because of the unique delivery it presents to consumers. It physically allows your consumer to utilize presented tools within the video to make digital actions based on the content. The functions within the video appeal to the viewer to encourage them to invest further into your story.

Interactive elements include:

  • Hotspots – clickable buttons that may reveal critical information within the video.
  • Branching – takes the viewer on a customizable journey by “controlling” the content they see.
  • Quizzes – tailors the learner’s journey to ensure they know the content before moving on. 

Below is an example of an interactive video we recently created using a quiz element for a non-profit organization.